News
Mini Melts welcomes Jerry Law as chief operating officer
Industry veteran brings decades of leadership experience to guide the brand’s continued growth Mini Melts USA, the leader in premium beaded ice cream, has announced the appointment of Jerry Law as chief operating officer. Law, who joined Mini Melts in April 2024, brings more than 30 years of leadership experience in the frozen food industry and spearheads the brand’s operational and distribution growth across the U.S. In his role as COO, Law oversees Mini Melts’ nationwide network of more than 25
Mini Melts rolls out fresh look for a new era of growth
Mini Melts USA, the leader in premium beaded ice cream, today announces a complete brand refresh to align with the company’s remarkable growth and expansion from 2024. The new visual identity, which includes an updated logo and brand expression, revamped website and modernized product packaging and distribution equipment, will roll out in early 2025. This brand refresh follows a period of rapid expansion for Mini Melts, fueled by a recent investment from Altamont Capital Partners in 2023. As Mini
