S&S Worldwide Launches New Tagline: Where Excitement Begins

S&S Worldwide (S&S) is thrilled to announce a significant brand update with the introduction of a new tagline, Where Excitement Begins. This new slogan replaces Engineering Excitement, a phrase that has represented the company for more than a decade and has come to symbolize S&S’s commitment to innovation and excellence in the amusement ride industry.

The change to Where Excitement Begins reflects the broader scope of S&S’s contributions beyond engineering. While engineering has been, and will always remain, a foundational aspect of the work at S&S, this updated branding demonstrates that S&S is the starting point for thrilling experiences that resonate worldwide. S&S rides and attractions bring joy to millions of riders of all ages, thanks to the parks who carry forward the legacy by operating those rides in parks across the globe.

In a letter to S&S employees, President and CEO Jason Mons wrote, “Where Excitement Begins is a reminder that we are part of a much larger journey, and the impact of what we create resonates long after our work is done.” He continues, “From the very first interaction with the buyer to the final ride years later, we each play a pivotal role in the story parks tell and the excitement and enjoyment their guests experience.”

Where Excitement Begins reflects S&S’s dedication to excellence and lasting joy for park guests around the world. This tagline celebrates the spirit of innovation and teamwork that define the company and the ongoing influence of their products, long after they are built.