RWS GLOBAL, WORLD LEADER IN SUMMER ENTERTAINMENT, PREPARES 100+ SHOWS AND ACTIVATIONS AT OVER 20 FAMILY DESTINATIONS IN THE UNITED STATES AND EUROPE

The World’s Largest Producer of Live Experiences is Creating and Managing Millions of Unique, Engaging Moments Around the World - From Concept and Creative to Show Creation and Technical Production, to Casting and Talent Management

 
RWS Global, the world’s leader in live moments across entertainment and sports, has embarked on an unprecedented season of summer fun at nearly two dozen theme parks and other family attractions around the world. RWS Global is collaborating with its partners in the United States and Europe to deliver over 100 fully managed experiences to delight visitors who are seeking fresh, new experiences this summer.
 
The company’s new activations span an impressive range of destinations and formats—from large-scale stage shows to immersive festivals, character breakfasts, behind-the-scenes tours, retail experiences, themed decor and more. Programming is now on full display at premier locations in the United States and Europe, including Hersheypark, Hershey’s Chocolate World, Parque Warner Madrid, top Merlin destinations such as Chessington World of Adventures Resort and LEGOLAND’s California, Florida and Windsor, the Theodore Roosevelt Medora Foundation, Herschend Enterprises, Melia Hotels International and several independently owned parks including Santa’s Village, Lost Island Themepark & Waterpark and more.
 
Across these venues, the company is delivering multiple activations that seamlessly integrate live performance, education and branded retail into the guest journey. RWS Global has cast over 1,000 performers and technicians who will appear in the new summertime entertainment.
 
“We are honored to partner with some of the most visited destinations in the world to create high-quality, customer-centric experiences, which keep guests returning year after year,” said Craig Laurie, Chief Creative Officer, RWS Global. “These 100-plus new seasonal shows and experiences, wholly developed, implemented and managed by RWS Global, further demonstrates our commitment to innovation in storytelling, technology and guest engagement.”
 
Research shows global theme park attendance is on the rise by more than 20%, especially at the top 25 parks globally (Global Attractions Attendance Report 2023). According to Skift, 73% of millennials and Gen Z travelers prefer exploring new experiences over returning to previously visited destinations. Taking into account these industry trends, from visitor preferences and demographics, RWS Global has created dozens of shows to meet customer demand and exceed expectations.
 
RWS Global, well known for its seasonal programming on land and at sea, is the world’s largest producer of groundbreaking, live, in-person entertainment. The company offers its clients a range of services including full concept and creative development, experience and show writing and direction, technical production, casting, talent management, wardrobe and stage management, plus end-to-end project management. For more information, visit rwsglobal.com.


About RWS Global
RWS Global is the world leader in groundbreaking live moments across entertainment and sports, creating customized guest experiences spanning theatrical productions, live events, immersive destinations, multimedia, consumer products and more.
 
RWS Global is headquartered in New York, London, Cincinnati, Shanghai, Riyadh, Orlando and Sydney with dedicated RWS Studios in NYC and the UK to serve its vast talent pipeline and client base. With a focus on entertainment and sports experiences, RWS Global serves major brands and corporations, theaters, cruise lines, sports properties, live venues, parks, resorts and more. Offering end-to-end services from ideation to operations, RWS Global’s team of world-class designers, creators, producers and visionary talent provide unrivaled scale, producing over one million live moments every day and employing over 8,000 individuals and performers worldwide. 
 
The RWS Global roster of clients includes Apple, Azamara, The Coca-Cola Company, Commonwealth Games, Crayola, Europa-Park Resort, Ferrari World Abu Dhabi, The FRIENDS™ Experience by Original X Productions, Hard Rock Resorts, Hershey Entertainment & Resorts, Holland America Line, Iberostar Hotels & Resorts, International Cricket Council, Invictus Games, Lionsgate, MSC Cruises, Roompot, Rugby World Cup, Six Flags, Space Center Houston, TUI Group, Vera Wang, Warner Bros., Disney’s The Lion King on Broadway, Chicago the Musical, Christmas Spectacular Starring the Radio City Rockettes and more. For more information, visit rwsglobal.com.