RWS Global Partners with North Carolina Zoo to Launch Groundbreaking AR Tracking Experience in Upcoming Asia Expansion?

Today, RWS Global, the world’s leader in live moments across entertainment and sports, announced an exciting partnership with the North Carolina Zoo to create a first-of-its-kind augmented reality (AR) tracking adventure debuting with the Zoo’s highly anticipated Asia expansion in summer 2026.  
  

The innovative experience, designed exclusively for the North Carolina Zoo, will transform guests into biologists on a mission to protect wildlife.  Using hand-held digital devices, they will be guided by all-new, custom-made characters developed by RWS Global to follow animal tracks, uncover hidden clues and complete conservation challenges through a blend of cutting-edge technology, storytelling and real-world environmental factors.  
 
Participants can choose from three dynamic storylines that bring to life the wild adventures of conservation biologists who track predators, scavengers and prey through the beautiful landscapes of Asia. 
 
“By merging cutting-edge AR technology with the North Carolina Zoo’s extraordinary new Asia habitats, we are giving guests the chance to learn about conservation while having an unforgettable adventure,” said Veronica Hart, Chief Growth Officer, RWS Global. “This experience transforms a day at the Zoo into a hands-on experience, where visitors step into the story, directly working to protect wildlife.” 
  
"Our new Asia expansion is designed with guest immersion in mind,” says Diane Villa, Interim Director of the North Carolina Zoo. “As a leading conservation organization, we fully embrace technologies that empower deeper impact, engagement and understanding. This augmented reality adventure invites guests to walk a mile in our shoes as they join our mission to save wildlife and wild places.”
  
For more information on RWS Global, visit rwsglobal.com  
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About RWS Global  
RWS Global is the world leader in groundbreaking live moments across entertainment and sports, creating customized guest experiences spanning theatrical productions, live events, immersive destinations, multimedia, consumer products and more.  
  
RWS Global is headquartered in New York, London, Cincinnati, Shanghai, Riyadh, Orlando and Sydney with dedicated RWS Studios in NYC and the UK to serve its vast talent pipeline and client base. With a focus on entertainment and sports experiences, RWS Global serves major brands and corporations, theaters, cruise lines, sports properties, live venues, parks, resorts and more. Offering end-to-end services from ideation to operations, RWS Global’s team of world-class designers, creators, producers and visionary talent provide unrivaled scale, producing over one million live moments every day and employing over 8,000 individuals and performers worldwide.   
  
The RWS Global roster of clients includes Apple, Azamara, The Coca-Cola Company, Commonwealth Games, Crayola, Europa-Park Resort, Ferrari World Abu Dhabi, The FRIENDS™ Experience by Original X Productions, Hard Rock Resorts, Hershey Entertainment & Resorts, Holland America Line, Iberostar Hotels & Resorts, International Cricket Council, Invictus Games, Lionsgate, MSC Cruises, Roompot, Rugby World Cup, Six Flags, Space Center Houston, TUI Group, Vera Wang, Warner Bros., Disney’s The Lion King on Broadway, Chicago the Musical, Christmas Spectacular Starring the Radio City Rockettes and more. For more information, visit rwsglobal.com.    
  
About the North Carolina Zoo  
At the North Carolina Zoo, we celebrate nature. As the world's largest natural habitat Zoo, we inspire a lifelong curiosity about animals in the hundreds of thousands of people who visit our Zoo each year. Our dedicated team of experts provides exceptional, compassionate care for the more than 1,700 animals and 52,000 plants that call our Park home. We also lead efforts locally and globally to protect wildlife and wild places because we believe nature's diversity is critical for our collective future. The North Carolina Zoo invites all of our guests to witness the majesty of the wild in the heart of North Carolina and welcomes everyone to join in our mission to protect nature's diversity. Visit NCZoo.org to begin your life-changing journey.
 
About the North Carolina Department of Natural and Cultural Resources
The N.C. Department of Natural and Cultural Resources (DNCR) manages, promotes, and enhances the things that people love about North Carolina – its diverse arts and culture, rich history, and spectacular natural areas. Through its programs, the department enhances education, stimulates economic development, improves public health, expands accessibility, and strengthens community resiliency.
 
The department manages over 100 locations across the state, including 27 historic sites, seven history museums, two art museums, five science museums, four aquariums, 35 state parks, four recreation areas, dozens of state trails and natural areas, the North Carolina Zoo, the State Library, the State Archives, the N.C. Arts Council, the African American Heritage Commission, the American Indian Heritage Commission, the State Historic Preservation Office, the Office of State Archaeology, the Highway Historical Markers program, the N.C. Land and Water Fund, and the Natural Heritage Program. For more information, please visit www.dncr.nc.gov.