RWS Global, an Entertainment and Sports Company, Showcases Diverse Capabilities at IAAPA Expo 2025

RWS Global, the world leader in groundbreaking live moments across entertainment and sports, will present its 2025 IAAPA Expo tradeshow booth, offering visitors a glimpse at the company’s expansive offerings, representing every step of live experience from ideation and design to production and operations.
 
While at IAAPA Expo, the team will be celebrating the legendary career of Keith James as he is inducted into the IAAPA Hall of Fame on Monday, November 17th.
 
The team will also be sharing their expertise in various fields by leading the following panels and presentations at the show:
 

• Gen Alpha’s Great Expectations: Experience Building for a New Generation
• Big Frights, Small Sites, November 18th at 1:30 PM in the Haunting Grounds, Room N220 A-D in the North Concourse
• Creating Award Winning Experiences, November 19th at 1:30 PM in the Haunting Grounds, Room N220 A-D in the North Concourse

The RWS Global team of creators and producers has enjoyed multiple successes throughout 2025, creating over one million live moments every day for guests on land and at sea.  
 
Recent theme park projects include the creation, fabrication, production, casting and management of over 30 Halloween activations worldwide at attractions such as Alton Towers, Chessington World of Adventures, LEGOLAND Windsor, LEGOLAND California, LEGOLAND New York, Storyland, Hersheypark, Elitch Gardens, and more. These projects solidify RWS Global’s standing as one of the largest Halloween activation producers in the world.
 
The creative team is further enhancing live experiences through a partnership with The Verdon Fosse Legacy® that will bring one-of-a-kind performances inspired by Bob Fosse and Gwen Verdon to audiences around the world. The collaboration will kick off with an all-new live musical and multimedia tribute, “Fosse and Verdon, The Duet That Changed Broadway,” set to debut November 7th aboard Holland America Line’s Koningsdam.
 
RWS Global has been appointed by Volleyball Australia to deliver the full event presentation, entertainment and festival program for the FIVB Beach Volleyball World Championships, Adelaide 2025 November 14th-23rd.
 
Fred Rogers Productions and RWS Global recently announced a partnership to bring the beloved PBS KIDS series Daniel Tiger’s Neighborhood to life in zoos across the country, starting with the Bronx Zoo. In addition, RWS Global has joined up with the North Carolina Zoo to create a first-of-its-kind augmented reality (AR) tracking adventure debuting with the Zoo’s highly anticipated Asia expansion in summer 2026.  
 
At sea, RWS Global has been named exclusive entertainment and operations partner by Fred. Olsen Cruise Line. The team is also set to deliver 13 new, world-class experiences to Azamara in 2026, has extended its contract as Marella’s exclusive entertainment provider through 2028 and continues to deliver live onboard activations through ongoing partnerships with MSC, Cunard, Holland America Line and P&O Cruises.
  
The entire RWS Global team is now hard at work installing holiday activations at LEGOLAND New York, LEGOLAND Florida, LEGOLAND Windsor, Alton Towers Resort, Chessington World of Adventure, Hersheypark and Elitch Gardens.
 
Visit Booth 1062 or visit https://airtable.com/app1ePJnSnX9LFD0s/pag9nmeMloEv3J7j4/form to set up an appointment at IAAPA Expo 2025.  
 
 
ABOUT RWS GLOBAL: 
RWS Global is the world leader in groundbreaking live moments across entertainment and sports, creating customized guest experiences spanning theatrical productions, live events, immersive destinations, multimedia, consumer products and more.  
    
RWS Global is headquartered in New York, London, Cincinnati, Shanghai, Orlando, Riyadh and Sydney with dedicated RWS Studios in NYC and the UK to serve its vast talent pipeline and client base. With a focus on entertainment and sports experiences, RWS Global serves major brands and corporations, theaters, cruise lines, sports properties, live venues, parks, resorts and more. Offering end-to-end services from ideation to operations, RWS Global’s team of world-class designers, creators, producers and visionary talent provide unrivaled scale, producing over one million live moments every day and employing over 8,000 individuals and performers worldwide.    
    
The RWS Global roster of clients includes Apple, Azamara, The Coca-Cola Company, Commonwealth Games, Crayola, Europa-Park Resort, Ferrari World Abu Dhabi, The FRIENDS™ Experience by Original X Productions, Hard Rock Resorts, Hershey Entertainment & Resorts, Holland America Line, Iberostar Hotels & Resorts, International Cricket Council, Invictus Games, Lionsgate, MSC Cruises, Roompot, Rugby World Cup, Six Flags, Space Center Houston, TUI Group, Vera Wang, Warner Bros., Disney’s The Lion King on Broadway, Chicago the Musical, Christmas Spectacular Starring the Radio City Rockettes and more. For more information, visit rwsglobal.com.