Longhua District and Max-Matching Entertainments, supported by RWS Global Forge Strategic Partnership to Develop International IP-Themed Entertainment Complex

On July 1, the Longhua District Key Area Construction Center and Max-Matching Entertainments proudly announced the signing of a strategic cooperation agreement to collaboratively develop an international IP-themed entertainment complex in Longhua District, Shenzhen. This pivotal announcement was made at the IAAPA Expo Asia, highlighting the transformative potential of this partnership for China’s themed entertainment and cultural tourism sectors.
 
The upcoming project will be located in Dalang Fashion Town, a vibrant area within Longhua District. The complex will house themed FECs, themed hotels, themed F&B and retails, and themed shows, including brand-new themed projects debuting for the first time in China. As a strategic partner of Max-Matching Entertainments, RWS Global will create, produce and execute IP-themed shows and musicals for the project. This development signifies the third major international IP-themed attraction project by Max-Matching Entertainments in China. As a central hub within Shenzhen, Longhua District offers substantial geographical advantages, while Dalang Fashion Town is renowned for its unique cultural heritage. This initiative represents a significant move by the Longhua District to enhance the integration of the fashion and cultural tourism industries, aiming to create a culturally distinctive cluster within the Guangdong-Hong Kong-Macau Greater Bay Area that appeals to a wide range of audiences connecting a population of over 87 million, including young consumers and families.
 

(From left to right) FanNa Fan, Business Development Director, Greater China of Sesame Workshop; Zhang Shicong, Deputy Director of the Longhua District Key Area Construction Center; Alvin Fu, Global VP and Greater China GM of Sesame Workshop; Veronica Hart, Chief Growth Officer of RWS Global; Natalie Chan, head of Hasbro Location-based Entertainments Asia Pacific; Owen Zhao, President of Max-Matching Entertainments

Speaking at IAAPA Expo Asia, Mr. Owen Zhao, President of Max-Matching Entertainments, shared, “Shenzhen has emerged as a leading city in China's burgeoning young consumer market, and its swift collaboration with the Longhua District government to advance this project is a powerful indication of the government's commitment to international intellectual property initiatives. This endeavour underscores our confidence in Shenzhen's dynamic consumer base and the broader South China market. As a pivotal city within the Greater Bay Area, Shenzhen offers a diverse range of themed entertainment experiences. The introduction of premier international IP projects will not only enrich the cultural and tourism landscape of the Greater Bay Area but also elevate the global profile of its cultural offerings. With the unwavering support of the Longhua District government, we are confident that Dalang Fashion Town will embody a vibrant industrial spirit and provide exceptional experiential content. We hold a strong optimism for the cultural and tourism development prospects of both Longhua District and Dalang Fashion Town”.
 
Mr. Zhang Shicong, Deputy Director of the Longhua District Key Area Construction Center remarked, "We are thrilled to partner with Max-Matching Entertainments on this impactful project, which marks a significant footprint in our efforts to bring premium international IP projects to Longhua. The collaboration is set to enhance the fashion, cultural and tourism dynamics of Longhua District while also driving economic growth in the region. We eagerly anticipate the positive influence this project will bring to Longhua in developing the internationally appealing fashion and cultural tourism destinations.”  
About Longhua District in Shenzhen, Guangdong, China
Longhua District is a district in Shenzhen, Guangdong, People's Republic of China. Longhua District has been a key production bases in Shenzhen. It consists of manufacturing industry, trading industries and information technology. It is situated in the north part of Shenzhen city, and in the middle vertical main axis of the city. Longhua is a major transportation hub within the city where the Shenzhen North Railway Station, and the high-speed railway station are located to provide seamless transportation network across the Guangdong-Hong Kong-Macau-Greater Bay Area connecting a population of over 87 million. 
 
About Max-Matching Entertainments
Max-Matching Entertainments has emerged as a leading developer, investor and operator in the location-based entertainment industry. With headquarters in Shanghai, the company is dedicated to innovation and excellence, delivering high-quality entertainment offerings in China with rapid expansion across Asia. Max-Matching is the strategic licensing partner to Hasbro, Mattel, WildBrain, Aardman, Crayola and Sesame Workshop. The company works closely with key IP holders to drive the facilitation of world-class location-based entertainment projects across China which include Family Entertainment Center (FEC) cluster, themed hotel and retail projects, Asia’s first PEPPA PIG theme park and the first Crayola’s experience outside of the United States. Driven by a passion for enriching the themed entertainment landscape, Max-Matching Entertainments is at the forefront of the evolving industry, committed to providing unforgettable experiences that engage and entertain. As the company continues to grow, it remains focused on expanding its footprint in both domestic and international markets.
 
About RWS Global
RWS Global is the world leader in groundbreaking live moments across entertainment and sports, creating customized guest experiences spanning theatrical productions, live events, immersive destinations, multimedia, consumer products and more. 
   
RWS Global is headquartered in New York, London, Cincinnati, Shanghai, Orlando, Sydney and Riyadh with dedicated RWS Studios in NYC and the UK to serve its vast talent pipeline and client base. With a focus on entertainment and sports experiences, RWS Global serves major brands and corporations, theaters, cruise lines, sports properties, live venues, parks, resorts and more. Offering end-to-end services from ideation to operations, RWS Global’s team of world-class designers, creators, producers and visionary talent provide unrivaled scale, producing over one million live moments every day and employing over 8,000 individuals and performers worldwide.   
   
The RWS Global roster of clients includes Apple, Azamara, The Coca-Cola Company, Commonwealth Games, Crayola, Europa-Park Resort, Ferrari World Abu Dhabi, The FRIENDS™ Experience by Original X Productions, Hard Rock Resorts, Hershey Entertainment & Resorts, Holland America Line, Iberostar Hotels & Resorts, International Cricket Council, Invictus Games, Lionsgate, MSC Cruises, Roompot, Rugby World Cup, Six Flags, Space Center Houston, TUI Group, Vera Wang, Warner Bros., Disney’s The Lion King on Broadway, Chicago the Musical, Christmas Spectacular Starring the Radio City Rockettes and more. For more information, visit rwsglobal.com.