CLIFF HEDGES AND MACKENZIE COBURN OF EASTERN STATES EXPOSITION RECEIVE ROLES WITHIN THE INTERNATIONAL ASSOCIATION OF FAIRS AND EXPOS

Eastern States Exposition (ESE) employees Cliff Hedges, Director of Security, and Mackenzie Coburn, Sales Innovation Manager, have been appointed Chairman of Safety & Security and Chair of the Sponsorship Committee, accordingly, by the International Association of Fairs and Expos (IAFE).
 

Cliff Hedges	Mackenzie Coburn

  The IAFE is a voluntary, nonprofit corporation that represents more than 1,100 fairs worldwide and has more than 900 members from allied fields. Its purpose is to promote and encourage the development and improvement of agricultural fairs, shows and expositions.
Hedges, of Longmeadow, Mass., has an extensive background in public safety beyond his six years as ESE’s Director of Security. He began his career in law enforcement as a police officer in Dallas, Tex. Afterward, Hedges was employed by the Federal Bureau of Investigation (FBI) for 26 years.

Hedges maintained various roles while working for the FBI in Tampa, Fla.; Boston, Mass.; and Springfield, Mass. While in Springfield, he spent five years conducting criminal investigations as a supervisory special agent for the Safe Streets Gang Task Force and Outlaw Motorcycle Gang Task Force. He was a foreign counterintelligence investigator when he concluded his career with the FBI.

Immediately before joining ESE, Hedges was the compliance director and investigator for Regional Care Healthcare where he oversaw the security of five hospitals. At that time, he was simultaneously acting as a security consultant for Bee-Line Security.

The IAFE’s Safety & Security Committee is an all-inclusive committee for fairs within the United States and those beyond its borders. This committee is composed of public safety staff, fair managers, operations departments, human resource departments and more. The collective collaborates to address topics that affect the general fair-going populace, such as ADA requirements, risk assessments, de-escalation and active shooter training. As the 2025-2026 chairman, Hedges will oversee these monthly meetings and instructs multiple courses throughout the year.

“It is an honor to have been selected as the 2025 chair for the IAFE Safety and Security Committee. This position is one that highlights my professional career and shines a light on the Eastern States [Exposition],” said Hedges. “We have gone from not having a public safety department to now having one of the most respected in the fair industry. I look forward to guiding this committee throughout 2025.”

Mackenzie Coburn, of Colrain, Mass., began her career at ESE more than five years ago as a marketing intern immediately after completing her bachelor’s in communications at Westfield State University. Soon after, Coburn joined the team as a brand marketing coordinator and expanded her responsibilities to tenfold, overseeing website redesigns for ESE and The Big E, rebranding The Big E’s food competition, refreshing the sponsorship program and more. In July of 2022, she became sales innovation manager, reestablishing the internship program, developing a brand style guide, curating a local brewers showcase and beyond.

Coburn has also completed the Institute of Fair Management (IFM) graduate certificate program in November of 2023, became an IAFE Ambassador in February of 2023 and will now serve as IAFE’s Chair of the Sponsorship Committee from 2025-2026.

The sponsorship committee exists as a valuable entity within the IAFE’s Resource Library, providing articles to Fairs & Expos magazine, educational courses and monthly meetings that allow for collaboration amongst fair leadership to grow sponsorship tactics and increase revenue and more.
As chair, Coburn will lead monthly conference calls for the 120 members of the sponsorship committee, host live discussions, enforce procedures, recommend rules and serve as a mentor for those on the committee.

“I am committed to supporting the IAFE Foundation’s fundraising efforts and strengthening connections among industry professionals,” said Coburn. “Through collaboration and education, I strive to empower IAFE members with the tools and knowledge they need to secure impactful sponsorships and drive the success of fairs and events worldwide.”

ESE congratulates both Hedges and Coburn on their professional achievements within IAFE. 


About Eastern States Exposition
It’s always showtime at Eastern States Exposition (ESE), a 501(c)(3) not-for-profit corporation located in West Springfield, Mass. ESE is committed to excellence in providing opportunities for the development and promotion of agriculture, industry, education and family entertainment while preserving our New England heritage. The 175-acre campus holds five exhibition buildings, equivalent to 355,000 square feet of ground level indoor space. Their year-round, on-site dining and entertainment locations include Storrowton Village Museum, Eastern States Farmers Market & Wine Café, Storrowton Tavern & Carriage House. The facility also hosts more than 120 shows and events annually, such as The Big E, America’s only multi-state fair, and Hooplandia, the Northeast’s Ultimate 3x3 Basketball Tourney + Festival. For more information, check out EasternStatesExposition.com, or find us on social media.