Azamara Cruises Sets the Stage for Elevated Entertainment Lineup in 2026 through Expanded Partnership with RWS Global
Azamara Cruises, the small-ship cruise line renowned for its signature Destination Immersion® experiences and Extended Destination Days, today announced an exciting new phase in its long-standing partnership with RWS Global to deliver 13 new and exclusive-to-Azamara, world-class entertainment experiences across its fleet starting in 2026. This next chapter underscores Azamara’s continued commitment to curating vibrant, culturally enriched programming that inspires and engages travelers onboard.

“At Azamara, we are always looking for ways to elevate the onboard experience and create lasting memories for our guests,” said Simon Blacoe, Vice President of Hotel Operations at Azamara Cruises. “Our partnership with RWS Global allows us to elevate our guest experience, delivering world-class performances and entertainment which also reflect the destinations we visit and the cultures we celebrate. We are really looking forward to sharing the amazing new shows and experiences that will debut exclusively on Azamara Cruises next year.”
A Fresh Wave of Signature Entertainment
Azamara Cruises’ 2026 entertainment will include:
- 10 original, exclusive-to-Azamara Cruises stage shows featuring high-caliber talent, contemporary choreography, and reimagined classics. These shows will span a variety of musical genres and decades, designed to resonate with the cruise line’s diverse, multi-generational audience.
- Two interactive game shows that maximize guest participation in new ways.
- Themed musical experiences and pop-up moments that surprise and delight passengers throughout their voyage.
- Fleetwide technical upgrades to enhance venue production quality and elevate every aspect of the entertainment experience.
A Continued Collaboration with RWS Global
The newly expanded multi-year partnership builds upon a creative relationship originally forged in 2017. RWS Global will lead the development, casting, choreography, design, and production of Azamara’s new shows, while also overseeing implementation and ongoing management across the fleet.
“We are delighted to expand our longstanding partnership with Azamara Cruises to create premium entertainment and unforgettable experiences for travelers around the world,” said Ryan Fitzgerald, Executive Vice President, Sea Production of RWS Global. “Azamara guests will be treated to a vibrant range of musical, dance, and artistic performances — brought to life with world-class talent and enhanced by our shared investment in onboard technology.”
About Azamara Cruises:
Azamara Cruises is a small-ship cruise line and leader in Destination Immersion® experiences. With a fleet of four intimate-style ships, Azamara Journey®, Azamara Quest®, Azamara Pursuit®, and Azamara Onward®, the cruise line allows travelers to reach marquee ports around the world and dock in smaller, hidden gem destinations. Azamara Cruises is committed to creating immersive experiences for guests through Extended Destination Days (10 or more hours in port) for a more meaningful travel experience. Through their deep understanding of hospitality and commitment to delivering exceptional service, guests can experience an intimate hotel at sea. Through Always Azamara guests can know what's always included; a variety of dining venues plus room service, drinks including alcohol all day and night, tips & gratuities, exclusive cultural events, and unlimited self-service laundry; and what is always expected when sailing with Azamara Cruises; no hassle, no crowds, unique & iconic destinations, overnights, and Extended Destination Days. Additionally, guests can also take advantage of exclusive loyalty membership benefits through the Azamara Circle Program. Azamara has received several awards and recognitions including Condé Nast Traveler’s “Reader’s Choice Awards”, Travel + Leisure’s “World’s Best Awards,” US News & World Report “Best Cruise Lines,” and more.
ABOUT RWS GLOBAL
RWS Global is the world leader in groundbreaking live moments across entertainment and sports, creating customized guest experiences spanning theatrical productions, live events, immersive destinations, multimedia, consumer products and more.
RWS Global is headquartered in New York, London, Cincinnati, Shanghai, Orlando and Sydney with dedicated RWS Studios in NYC and the UK to serve its vast talent pipeline and client base. With a focus on entertainment and sports experiences, RWS Global serves major brands and corporations, theaters, cruise lines, sports properties, live venues, parks, resorts and more. Offering end-to-end services from ideation to operations, RWS Global’s team of world-class designers, creators, producers and visionary talent provide unrivaled scale, producing over one million live moments every day and employing over 8,000 individuals and performers worldwide.
The RWS Global roster of clients includes Apple, Azamara Cruises, The Coca-Cola Company, Commonwealth Games, Crayola, Europa-Park Resort, Ferrari World Abu Dhabi, The FRIENDS™ Experience by Original X Productions, Hard Rock Resorts, Hershey Entertainment & Resorts, Holland America Line, Iberostar Hotels & Resorts, International Cricket Council, Invictus Games, Lionsgate, MSC Cruises, Roompot, Rugby World Cup, Six Flags, Space Center Houston, TUI Group, Vera Wang, Warner Bros., Disney’s The Lion King on Broadway, Chicago the Musical, Christmas Spectacular Starring the Radio City Rockettes and more. For more information, visit rwsglobal.com.
RWS Global
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Eve Sorin Manager, Marketing
- April 24, 2025
- (212) 391-1795
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