BUSINESS DEVELOPMENT AND MARKETING EXPERT LISA JEY SCHANLEY JOINS JRA AS DIRECTOR OF BUSINESS DEVELOPMENT

JRA, part of RWS Global has announced the hiring of Lisa Jey Schanley as its new Director of Business Development. Schanley currently serves on the Themed Entertainment Association Board of Directors, Western Division, and is the co-chair of the Communications Committee.
 

Lisa Jey Schanley

In her new role, Schanley will spearhead the strategic development of an expansion of offerings to serve both new and existing clients, playing a pivotal role in driving the firm's growth trajectory across diverse markets. With over two decades of experience in business development, growth strategies, marketing and PR, Schanley brings a wealth of expertise to her new position.
 
Previously, Schanley served as Strategic Account Director, Immersive Experiences at HYPERVSN. She has also worked with Technomedia and Nassal, where she showcased her aptitude for driving business solutions, expansions and strategic partnerships.

Before joining the themed entertainment industry, Schanley’s own marketing, PR and events production firm, Jey Associates, represented actors, brands and businesses and produced red-carpet events and independent activations for nearly two decades. Throughout her career, she has specialized as a celebrity talent executive and producer, most recently having worked on a large-scale entertainment project based in Jeddah, Saudi Arabia.
 
"As a writer and artist, JRA has always satiated my love for story, design, artwork and creativity in any form,” says Schanley. “I have always admired the company’s work from the sidelines, but no longer! I am eager to collaborate with the incredibly talented team at JRA and to showcase the company's unique vision and shining personality worldwide.”
 
“We are thrilled to welcome Lisa to the team,” says Matt Dawson, Vice President, JRA. “Her expertise, industry experience and robust network developed through her involvement in the Themed Entertainment Association will allow Lisa to play a leading role in continuing our growth trajectory at JRA.”
 

 
ABOUT JRA:
Founded in 1987, and now part of RWS Global, JRA is an internationally recognized, award-winning team of next-level creators who transform imaginary worlds into real live moments for the ultimate guest experience. JRA’s team prides itself on designing vividly but responsibly, creating destinations that are not only beautiful and memorable, but also operationally successful. That is why JRA is a trusted creative force that brings to life attractions, exhibits and other immersive environments, captivating visitors on land and at sea. Services include master planning, writing & content development, experience planning & design, executive media production, graphic design, art direction and project management & fabrication.
 
For over 35 years, JRA has been creating extraordinary destinations for an impressive roster of clients and brands including Cedar Fair, Children’s Museum of Atlanta, Cincinnati’s Black Music Walk of Fame, The Coca-Cola Company, Ferrari World Abu Dhabi, Google, Hasbro, LEGOLAND, Lionsgate, MSC Cruises, National Comedy Center, NBC Universal, Science Centre Singapore, SONY, The FRIENDS™ Experience by Original X Productions, Tencent, Toyota, Universal Studios Florida, View Boston, Warner Bros. and more.