Mystic Media, Inc. was formed in November 1993 to purchase the Mystic River Press, a start-up weekly newspaper in Mystic, Connecticut. The company is solely owned by Jonathan A. Lhowe, president.
In 1996 Mystic Media began developing additional media products. In January 1997 work began on developing regional travel and tourism Internet web sites.
The company's first site was Visit Mystic. The site contains extensive information that is useful for people planning travel to the area. It is supported by advertising. Revenue is produced by selling listings and links, as well as banner ads, to businesses seeking tourism dollars. Among the categories of advertiser are lodgings, retail, restaurants, attractions and charter boats.