Award-Winning RWS Entertainment Group Offers Performers New Opportunity Amidst Pandemic
RWS Entertainment Group, a New York-based full-service production company that creates branded experiences worldwide, has developed new opportunities for performers during a devasting hiring drought due to global pandemic, COVID-19.
Long-time entertainment client, Story Land reached out to Founder & CEO, Ryan Stana of RWS Entertainment Group seeking last minute assistance to staff their park with Brand Ambassadors who would carry out basic theme park positions during the park’s 2020 summer season which like many, has been flanked by the pandemic. Stana and RWS instantly rose to the occasion by utilizing this ask to bring work to their performer database. Within three days, the company hired 27 performers, trained them as Brand Ambassadors, skilled them in COVID-safety training and sent them on a bus to raise the experience at Story Land. These Brand Ambassadors were to perform general theme park duties such as being ride operators, COVID sanitizing crews, greeters, and restaurant staff.
“We count on RWS to provide us with our successful shows and characters but they rose to the occasion this past summer to provide us with Brand Ambassadors. Story Land has been running smoothly through this summer in spite of the pandemic challenges and we could not have done it without the help of RWS” said Eric Dziedzic, General Manager of Story Land in Glen, NH.
Stana further explains, “This has been an incredibly challenging time for the entertainment industry and performers alike. When I was approached by Story Land, I instantly identified an opportunity where we could not only help Story Land, but also offer employment to our performers. RWS created the Brand Ambassador program employing performers in general theme park roles. But our newly trained Brand Ambassadors did not simply stick to just basic theme park duties. These individuals have brought their new roles to life. Our ride operators have made up songs to sing, our COVID sanitizing crew sings and dances for audiences throughout the park, and RWS is committed to continuing to “Raise the Experience” at Story Land each day by providing entertainment and a smile, where it is least suspected.”
About RWS Entertainment Group:
Operating out of a 56,000 square foot office, rehearsal studio complex and performer housing in New York City, with a recently launched office in London, Emmy Award-winning RWS Entertainment Group is North America’s largest provider of branded stage shows and experiences.
Founded in 2003, the multi award-winning live entertainment production company has produced innovative productions and custom brand experiences for top resorts, cruise lines, theme parks, corporate events, and NYC fashion events for an impressive roster of clients that include Virgin Voyages, O, The Oprah Magazine, Audible, Busch Gardens, SoNo Collection, Holland America Line, Azamara, Hard Rock Resorts, Prada, NBCUniversal, Six Flags, Cedar Fair, Hershey Entertainment and Resorts, Westfield, Macy’s, Vera Wang, and Mattel. RWS is now the leader in the industry, providing full design and installation services for interactive elements, theming, décor and more, to create unparalleled immersive experiences.
In 2018, RWS announced the launch of a Theatrical Ventures and Ticketed Experiences Department, set to produce theatrical shows for Broadway, Off-Broadway and branded ticketed experiences. Additionally, RWS-owned Binder Casting opened two new divisions—commercial and film—operating alongside the already established theatrical team. For more information about RWS Entertainment Group, please visit experiencerws.com and also see the RWS Facebook, Instagram, and Twitter.